Kaede NYC, New York

The sash wrapped around the waist does not keep a yukata closed—rather it's a system of ribbons worn underneath that performs that duty. To think that the yukata is a simple garment would be a mistake, so the consultants at Kaede NYC gladly share their knowledge with their customers. Clients can rent a colorful, cotton yukata from the company's stock and take courses from certified stylists on how to style and wear it. Staff photographers arrange fantasy photo shoots of the customer as a geisha, standing in grassy fields, or serving tea.