In order to be featured on ZTrend’s site, each store must be independent and have quality merchandise and great customer service. The team at ZTrend hand-selects each shop, resulting in a list of local and artist-run boutiques that feature fashionable clothing, bath-and-body products, perfume, chocolate and accessories. ZTrend uses this arsenal of shops as a starting point when conducting their signature shopping tours, which lead groups to some of New York City’s most unique stores with the goal of educating shoppers and promoting local business.