Spectacle Shoppe, Rogers

Entrepreneur and frame designer David Ulrich has cleared the vision of Twin Cities citizens since 1969. Besides creating a wealth of exclusive eyeglasses frames, such as the sleek 8 Below Zero collection and the retro-inspired Studebaker line, Ulrich opened Spectacle Shoppe to serve customers’ optic needs. There, teams of certified opticians accurately assess prescriptions and fashion single-vision, progressive, or bifocal lenses in the in-house lab. Clients confer with the staff to design custom frames or choose from the shop's thousands of one-of-a-kind frames, vintage cat's-eye styles, and double monocles.