The staff at Rapid City's JCPenney Optical is here to cater to all of your needs. Pump up your hair volume with a refreshing and hydrating hair treatment from this place, such as hair cuts and color and highlights. For a quick and easy payment solution at JCPenney Optical, pay by major credit card. Bike parking is also available outside the place. At JCPenney Optical, you can take a moment (or two) to renew and relax, so make time to unwind more often.