Justin Meitz, Reno

What services does your business offer and what makes your business stand out from the competition?

Impossibles Magic Shop & Theatre offers Professional Magic Shows, Magic for sale, and lessons to learn how to become a magician. Impossibles is the only magic shop in Northern Nevada and showcases the best magicians and entertainment weekly! As the mayor of Reno says “THE COOLEST PLACE IN RENO".

What was the inspiration to start or run this business?

My grandfather was a magician and I’m a third generation magician. So this was one of my dreams. Education is the most important part of the shop and we love teaching kids and adults the art of magic.

What do you love most about your job?

I love teaching and running a shop, but my favorite part is watching a childs face light up after performing a miracle and then watching the adults act like kids again. Magic makes you feel like anything is truly possible!

What is the best reaction you've ever gotten from a customer?

The best is when a mom of a student tells you they were shopping at a grocery store and their child, who normally is very reserved, starts going up to random people showing magic. Not everyone wants to play sports, an instrument, or play video games…magic is something that you can work on by yourself or with other magicians and at the same time requires you to approach people. Whatever your age or reasons, magic will improve your conversation and articulation skills and will make you more outgoing.