From Our Editors
It’s 2008 and Tobie Theis is thinking about her next move. For 15 years she’s been sharpening her hair- and nail-styling skills while working in a number of different salons. But, she wants the autonomy to fulfill her potential and make her vision for a salon real. Together with her husband Joe, the two set off to finally achieve a mutual lifelong dream: owning their own salon.
Since that bold step, Tobie has overseen the blossoming of Eden's Apple Salon & Day Spa into a full-service beauty oasis that offers everything from haircuts and extensions to massages and tanning. Within three months, Tobie and Joe had completely renovated the interior of the salon, filling it out with arched thresholds, shelves full of salon products, and a wall-sized mural of a beautiful woman. In time, her team also grew, now including eight hairstylists, two aestheticians, a licensed massage therapist, a nail technician, and the woman in the mural—whose large eyes can spot any aesthetic imperfections.
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