Snowbomb Ski and Snowboard Festival, San Jose

Each year, the NorCal Ski & Snowboard Festival steeps NorCal-powder addicts in gear, lift tickets, and mountain-ready swag, all complimentary or at discounted prices. Reps from area resorts such as Palisades Tahoe, Bear Valley, Homewood Mt Resort and Bear Valley are on hand to dole out season passes and highlight their most recent facility improvements, such as faster lifts and more advanced yeti warning systems. Meanwhile, mountain outfitters such as Atomic and Burton show off this season's newest gear, and winter sports shops offer discounts on repairs and equipment. Amid the flurry of excitement and demonstrations, local breweries will be on hand for beer tasting with a VIP ticket from 12pm-4pm daily.