Virtrue, Simsbury

In a world filled with uncertainty and misinformation, Virtrue stands to be a beacon of reliable information, support, products and coaching. Where health and success are not merely aspirations but attainable realities. Trust Virtrue, and let us be the compass on your voyage to a healthier, more fulfilled life.

Hi, I'm Jordan, the founder of VirTrue. 

My dedication to helping others achieve their health and wellness goals is deeply rooted in my personal experience. Having spent years in the world of bodybuilding, I achieved success, but I also encountered significant frustration. Despite engaging in countless conversations at the gym, reading numerous fitness magazines, and extensively searching for information on fitness and nutrition online, I found myself overwhelmed by the conflicting and often confusing advice. What one source deemed "healthy" could be contradicted by another, leaving me confused. Blueberries were a superfood one day, only to be dismissed the next. Optimal repetition ranges for workouts seemed to change with each expert's opinion. And even the most fundamental dietary choices, like consuming steak or dairy, were met with contradictory claims.

In the face of this frustration, my fascination with fitness continued to grow. I became deeply passionate about the world of bodybuilding and even established my own apparel company, Gym Titan.

Gym Titan even had the privilege of collaborating with renowned UFC fighters. Despite the financial success and interactions with accomplished athletes, I came to a realization. It became clear that the pursuit of mere profit through product sales was not my ultimate goal. My frustration stemmed from the realization that my understanding of health and nutrition remained elusive, and I felt a deep desire to assist individuals who might share similar sentiments.

Consequently, I made the decision to sell off Gym Titan, channeling my efforts in a new direction. The outcome of this is Virtrue, a company rooted in unwavering ethical principles and a commitment to achieving authentic, tangible health results.

At Virtrue, our mission transcends profit margins; it is centered on offering genuine guidance, fostering moral excellence, and delivering tangible outcomes. Our dedication to enhancing your understanding of health and nutrition, alongside our commitment to integrity, reflects our vision for a brighter, healthier future. We invite you to embark on this journey with us, where virtue and genuine results are not mere ideals but the very essence of who we are.

In pursuit of equipping myself with knowledge to better serve our valued clients, I devoted extensive years to find a non bias expertise (looking at you Liver King) in the realm of nutrition. I discerningly sifted through the thousands of voices, identifying Layne Norton as a mentor. His approach and that of his esteemed team are notably marked with a foundation of scientific evidence and practical experience. His insights derived from comprehensive data analysis along with his PHD in Protein Synthesis, his bodybuilding achievements and client reviews are non refutable. This discerning approach has culminated in my achievement of two distinguished Biolayne certifications in the science of nutrition.