The personal trainers at Blueprint Fitness commonly encourage their guests to "dig deep," confident that people can surprise themselves with their own tenacity. Trainers meet with clients in a private studio to maximize focus and avoid the distracting shotgun starts of treadmill races. Specializing in women's fitness, they chart exercise regimens that cater to specific goals, including weight loss, sports performance, and enhanced functional fitness. By continually changing their workouts, they ensure that muscles won't become stuck at a static plateau of strength.