Strive Fitness and Performance, Sterling Heights

The typical get-fit New Year's Resolution crowd filters into gyms every January 2nd, and the lines waiting to use the weight benches grow shorter with each day. Halfway through the year, many people who'd paid for an annual membership haven't seen their free weights section in weeks. This situation is common in gyms everywhere, and it's why Strive Fitness has designed their establishment to be the polar opposite of these "do it yourself" gyms. Coaches and members together build strong relationships and check in with each other throughout team training to make sure that they're on-track to meet their goals, whether they want to lose weight, increase muscle mass or just feel empowered. Additionally, the fitness coaches at Strive promote accountability among members, providing a family-like community that helps everyone continue to reach for their goals and get "1% better" each workout.