Permanent Cosmetics by Shelly, Hartland

When Shelly visited her grandmother in Texas, she overhead her gossiping with other ladies about their tattoos. But it wasn’t a heart-on-the-ankle or flower-on-the-shoulder type of tattoo—rather the ladies had their eyebrows and eyeliner permanently tattooed on their faces. The ladies then took Shelly to get her eyeliner tattooed, and Shelly felt an instant passion for the art. Founding her business in 2002, Shelly holds certificates in permanent cosmetics, designer eyeliner, hairstroke eyebrows, and vibrant lips.