Thousands of excited runners crouch along the starting line, all dressed in pristine white T-shirts. As the Color In Motion 5K begins, the sea of bodies sets off along the course, where handfuls of purple-, blue-, and yellow-colored powder start flying in from the Mega Color Blaster. Teams or individuals make their way through the 5K course, getting pumped up by the music blaring at each color station. As participants cross the finish line, they're handed an awesome race medal before entering into the Color Bash after-party. There, DJs keep the party going with sick beats, prizes—and you guessed it—even more color.