$5 for a $10 Worth of Bagels, Sandwiches, Fresh Salads, Hearty Soups, and Drinks at Bruegger's Bagels St. Matthews

East Louisville

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In a Nutshell

More than 20 bagel varieties baked fresh alongside regionally influenced sandwiches and arabica coffees

The Fine Print

Promotional value expires Jan 2, 2013. Amount paid never expires. Limit 1 per person, may buy 1 additional as a gift. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

The first bagel rebelled against traditional dinner rolls by wearing a coat of cream cheese and piercing its bellybutton. Savor trendsetting tastes with this Groupon.

$5 for a $10 Gift Card Good for Bagels, Fresh Salads, Hearty Soups, Coffee, and More

Deli chefs interject bagel halves with classic fillings such as egg, cheese, and bacon ($3.99) and assemble lunchtime sandwiches such as the herby turkey with roasted turkey, light herb-garlic cream cheese, sundried-tomato spread, lettuce, and red onions ($5.99). Staffers also bundle baker's dozens of bagels in flavors such as cinnamon sugar, honey grain, and sun-dried tomato alongside two tubs of cream cheese ($13.99). See more options here.


When Nord Brue and Mike Dressell began perfecting their recipe with the help of a professional New York City bagel maker in 1983, the bagel was still an anomaly in the food world—it was, for the most part, geographically and culturally isolated in New York City. Fueled by a desire to change this reality, the duo opened up the first Bruegger's deli with the hope of eventually introducing the rest of the country to the bagel. Brue and Dressell have since realized their dream, sharing their distinctive recipes and culinary traditions at 300 locations spread across 26 states.

To this day, they oven bake their center-less bread rolls every morning and afternoon, populating counter displays that also brim with daily made breads, vermont cream cheese, and custom-roasted coffee. Executive Chef Philip Smith and his network of gourmands use the original five-ingredient recipe for their bagel dough, which they shape into more than 20 varieties. Certain menu items may vary from store to store across the country; they draw from each region's local recipes garnered from dialogue between local consumers and store bakers, eschewing the homogenized approach to food adopted by many national chains and preprogrammed chef bots. Sometimes staffers slather bagels in eclectic cream cheeses such as wasabi, garden veggie, pumpkin, and smoked salmon, or they sandwich them around meats, cheeses, and spreads to evoke the flavor of chipotle or a california sushi roll.

Culinary crews assemble meals from local, and often organic, produce and craft bagels and breads from locally milled flour. Baristas also pour house blends of only 100% arabica coffee that is certified sustainable by the Rainforest Alliance.

Customer Reviews

Delicious bagels - I look forward to my next visit. Personnel extremely friendly and helpful!
Carole A. · February 13, 2014
Delicious! And very friendly staff
Judith Y. · December 17, 2013
loved it & I will return. Staff was friendly & efficient. place was clean food was fresh.
Melissa F. · September 11, 2013
Merchant Location Map
  1. 1

    East Louisville

    119 Breckenridge Lane

    Louisville, KY 40207


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