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Linkedin: Business Marketing Essentials

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Highlights

The marketing opportunity on LinkedIn in 2020 is huge. Whether you looking to generate leads, build brand awareness, or establish strategic partnerships, LinkedIn is the B2B marketer’s social network of choice! It’s their business’ secret weapon.


This hands-on workshop is designed for B2B marketers, corporates and consultants to help you engage your audience, optimize your efforts and grow your business using LinkedIn’s marketing platform. They’ll be plenty of case studies, templates and practical takeaways you can start using immediately.


We’ll go from the basics of Linkedin Marketing, how to use your profile to attract opportunities through to using organic and paid tools to get the best results.


  • Creating the best first impression with a top-notch personal brand and company page Optimizing your content strategy - being generous and adding value Strategically building your network - WHO you connect with and WHY Winning algortithm love - from # to video how to optimize your reach and engagement Sharing your expert voice - in groups and beyond Bringing all together into a practical (achievable) plan!

Takeaways

  • Learn how to create a Linkedin marketing strategy
  • Discover how to create and curate B2B content that connects
  • List and execute key best practices on LinkedIn
  • Walk away with examples of case studies, templates and metrics to track

A computer will not be provided.

The class identified is made available through CourseHorse, a 3rd party marketplace for Marketing Strategy classes and more. Groupon is not affiliated with or sponsored by the merchant, General Assembly, in connection with this offer. Please contact Groupon customer service for all inquiries related to this offer. Inquiries placed to CourseHorse will be directed back to Groupon.

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What You'll Get

The marketing opportunity on LinkedIn in 2020 is huge. Whether you looking to generate leads, build brand awareness, or establish strategic partnerships, LinkedIn is the B2B marketer’s social network of choice! It’s their business’ secret weapon.


This hands-on workshop is designed for B2B marketers, corporates and consultants to help you engage your audience, optimize your efforts and grow your business using LinkedIn’s marketing platform. They’ll be plenty of case studies, templates and practical takeaways you can start using immediately.


We’ll go from the basics of Linkedin Marketing, how to use your profile to attract opportunities through to using organic and paid tools to get the best results.


  • Creating the best first impression with a top-notch personal brand and company page Optimizing your content strategy - being generous and adding value Strategically building your network - WHO you connect with and WHY Winning algortithm love - from # to video how to optimize your reach and engagement Sharing your expert voice - in groups and beyond Bringing all together into a practical (achievable) plan!

Takeaways

  • Learn how to create a Linkedin marketing strategy
  • Discover how to create and curate B2B content that connects
  • List and execute key best practices on LinkedIn
  • Walk away with examples of case studies, templates and metrics to track

A computer will not be provided.

The class identified is made available through CourseHorse, a 3rd party marketplace for Marketing Strategy classes and more. Groupon is not affiliated with or sponsored by the merchant, General Assembly, in connection with this offer. Please contact Groupon customer service for all inquiries related to this offer. Inquiries placed to CourseHorse will be directed back to Groupon.

The Fine Print

Promotional value expires Apr 2, 2020.

  • ALL SALES FINAL.
  • Must be 18 or older to attend
  • Voucher valid only for date and time listed; may not be exchanged, altered, or redeemed for other dates, but may send a friend in place.
  • Must present CourseHorse confirmation email upon arrival.
  • Purchaser name must be provided at checkout; this information will be shared with CourseHorse and course provider for purposes of order fulfillment.
  • Groupon voucher Terms of Sale and Extraordinary Event Policy do not apply.
  • Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.
  • Offer is not eligible for our promo codes or other discounts.
  • Note, additional equipment or materials may be required or included in purchase price, see course description for details.
  • Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services. Offer is not eligible for our promo codes or other discounts.

General Assembly

Class, Business Training