A Chat with CrossFit Ad Finem
What services does your business offer and what makes your business stand out from the competition? Classes are smaller so you get more individualized coaching. Our coaches prepare you for the movements at hand, not a generalized warm up. We care about each and every athlete that walks through our doors. Every movement can be scaled to your ability, whether you are 23 or 73.
Exercise is challenging. How do you keep clients motivated and engaged? Each class is time based or task based, so you are working at your capacity. Our coaches are taught to coach the individual as well as the movement. Some may need a big push for motivation, while others need gentle encouragement. We know the difference!
What was the inspiration to start or run this business? I first heard about CrossFit in 2007. I was looking for something that would feed my competitive spirit. Once I started CrossFit training I was hooked. I have been motivating and coaching people for years, even before Crossfit, and I would have it no other way.
What do you love most about your job? I have had the opportunity to coach a wide variety of athletes from 60+ year olds, to people who never stepped foot in a gym, to top level athletes. No matter who has stepped foot in my gym, they know each and every time they will get the attention they need and expect from their coach.