In the future, teeth will contain microchips—called molar panels —that collect the sun's energy to power gum chewing and forced smiling during awkward encounters with former bosses. Benefit from current tooth-tending technologies with today's Groupon: for $99, you get a 60-minute DaVinci Teeth Whitening treatment (a $350 value), performed at I'm Beautiful! Salon & Beautique's downtown location.
In just one hour, the DaVinci teeth-whitening system can render teeth up to 14 shades brighter. Before applying the signature whitening solution—an organic plant- and mineral-based gel—the technician measures the patron's current mouth colorings and determines whether any of the soon-to-disappear beige hues should be donated to interior decorators. A specially designed LED laser light activates the specialized gel, which collaborates with a mouthpiece to grapple unruly biters into sparkling submission. Once the tonal transformation is complete, patients may walk away with the graffiti of tobacco, wine, coffee, and age erased from the highway overpass of their smiles.
Spas with head-to-toe services, designer products, and aestheticians boasting experience doing makeup for Sundance films might appear too lofty to allow clients to relax. Not so with DaVinci SLC. Though staffers can do everything from whiten teeth to massage feet, a comfortable office atmosphere prevails as clients await treatments in one of several adjoining suites.
Jessica Small, the owner and founder, selected the services with an expert eye. She began her career as a hairstylist and eventually became a celebrity makeup artist, but she wasn’t quite satisfied. “I wanted it all,” she says of her aesthetic ambitions and online tax forms’ drop-down career menus. So when she teamed up with DaVinci to develop the organic laser teeth-whitening system, she was quite happy to offer the system to spas and salons worldwide. Today, Small oversees a team of stylists and aestheticians as they perform services invented or perfected by Small herself.