Eyesight was popular among ancient Romans, who toted brick-heavy specs to gladiatorial contests to catch a glimpse of mascots catapulting togas into the crowd. Experience modern sight and styles with today’s Groupon to Eyetique, a high-fashion eye boutique. Choose between the following options:
- For $50, you get $200 toward designer eyewear and services.
- For $30, you get $80 toward sunglasses.
For more than three decades, Eyetique has been framing area peepers with ahead-of-the-curve styles. Each locally owned store carries a host of designer lenses and frames ($115+ each), including Cartier, Vera Wang, and Versace, plus Eyetique's exclusive Norman Childs brand. Named after the store's founder, who launched the collection in 1998 after nearly 20 years of outfitting his customers in stylish glasses, these ultra-chic frames are handmade in California from a special plastic manufactured in Italy. In addition to a wide selection of designer eyeball-assisters, select Eyetique stores offer comprehensive eye exams ($95), enabling visitors to assess eyesight and achieve eye style in a single visit (not available at the Shadyside or 27th Street locations).
Alternatively, grab the Groupon that gives you the secret access code to Eyetique's underground sunglass bunkers. The stores' selection of designer shades includes brands such as Ray-Ban and Oakley, and you can even pick up a new pair of prescription shades so you don’t have to decide between looking good and mistaking your calculator for a panini.
After working at eyewear centers for three years, a 21-year-old Norman Childs took a tremendous leap of faith when he opened his own in 1979. In the inaugural years, Norman developed close relationships with his customers and began building Eyetique’s reputation for carrying high-fashion frames by the likes of Oliver Peoples, Prada, and Chanel––brand names that were hard to find in the area. Norman’s brainchild grew even larger with the help of a massive ad campaign showing more than 600 actors, musicians, and local celebrities donning the shop’s eyewear. With an entrepreneurial spirit that never yields, Norman also developed his own brand of eyeglasses, the Norman Childs line, which features frames made in the USA.
Today, Eyetique has since expanded to eight locations and continues to outfit visitors in sunglasses and prescription eyeglasses, which empower wearers with 20/20 vision and the ability to always spot Waldo in games of hide-and-seek. Staff members work one-on-one with customers to ensure that frames reflect the their personality, helping guests choose from a variety of designer brands including Coach, Gucci, Ray-Ban, and Silhouette.