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E-cigarettes have become one of the primary methods people use to quit smoking. They get to keep the familiar habits of handling and puffing on a cigarette-like object, while enjoying a variety of different flavors during the pastime. Lizard Juice enlivens an old habit with dozens of new tastes.
The liquid comes in four broad categories of flavors: tobacco, fruit, drinks, and dessert. The specific tastes range from the enigmatically named Pure Joy—a combination of coconut and chocolate flavors—to Ice Watermelon, a mint-enriched sweet flavor. The company, of course, also provides the e-cigs in which their various juices can be enjoyed, along with rechargeable batteries and wall adapters, presumably so you can incite hilarity by making your outlets look as if they're smoking.