The Local Store

Midtown East

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In a Nutshell

  • Bakery and coffee shop by day, wine bar by night
  • Cozy, charming atmosphere
  • Local, natural ingredients

The Fine Print

Promotional value expires Sep 1, 2010. Amount paid never expires. Limit 3 per person. Limit 1 per table, 2 per tables of 4 or more. Tax and gratuity not included. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Not all of us are the same person at night as we are in the day; under the cover of night, the toughest tough guy has been known to fire up The Notebook on DVD and pop open a pint of Mission to Marzipan. Today's Groupon is to a shop that undergoes its own nocturnal transformation: for $10, you get $20 worth of baked goods by day and wine-bar bites and sips by night at The Local Store in Midtown East. Every night at 5 p.m., the charming establishment transforms from a bakery and coffee shop into a cozy wine-bar nightspot.

The Local Store's neighborhood feel, coupled with a focus on whole grains and locally acquired ingredients, creates a welcoming and savory atmosphere. The morning and midday menu consists of pastries, sweets, and snacks, all freshly baked on the premises without the use of corn syrup, trans fats or other shortcuts cribbed from The Secret World of Alex Mack Companion Cooking Guide. Baked options include the breakfast-y fresh-fruit turnover ($3.50), the snack-y spice cheese straw ($1.50), and the savory-y red-velvet brownie ($3.75), among others. Satisfy a lunchtime urge with a salad ($3–$8) like the spinach and arugula salad, or a sandwich ($3 half, $6 full) such as chicken salad or ham and brie with apple. A full coffee bar provides the liquid partner to the sunny meal. Get a large coffee for $1.50, large latte for $2.75, or large cappuccino for $2.25 to help jumpstart an idle mental motor.

When the sun's dying rays go cold and it turns into the moon, The Local Store undergoes a total 180. Coffees and cappuccinos are replaced with wines and cocktails; bakery creations and sandwiches are supplanted by small bites and pairings. Glasses of red, white, and sparkling ($8–$16) accompany pints and bottles of local brews ($3–$5) and potent cocktails like the Cool Airmail (rum, lemon, local honey, and sparkling wine, $12) or the warm Irish coffee ($8). A succinct menu of edibles is offered late-night, including marinated white anchovies ($4), roasted local brussel sprouts ($5), and a sharable platter of three cheeses with mini baguette ($15).

Reviews

Six Yelpers give The Local Store four stars, and 100% of Urbanspooners like it:

  • All baked goods that I've tried have been great. The scones and magic squares are some of my favorites…prices are extremely reasonable and friendly service seals the deal. – matthew pober, Urbanspoon
  • I absolutely love The Local Store…bakery and coffee shop by day, wine and small plates bar by night. Genius. Chic space, friendly staff, and all-natural, local foods that taste amazing. – Kealan C., Yelp
Merchant Location Map
  1. 1

    Midtown East

    316 E 49th St.

    New York, New York 10017

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