Making one’s own clothes requires corralling a herd of sheep, feeding them rainbows to dye them different colors, and hiring a professional hairdresser to braid them into sweaters. Let the pros make kid clothing with today’s Groupon: for $20, you get $40 worth of cutting-edge kids clothes and more at Tough Cookies Children’s Boutique, located in Sherman Oaks.
Tough Cookies sells brand-name kids clothes in cool, modern designs for trendy tots in sizes ranging from newborn thru 14. Encourage your infant to mature into a Sgt. Pepper phase with a yellow submarine baseball tee by Rowdy Sprout ($40), or let your little one pretend to be a part of Broadway's longest-running musical about house animals with a pair of leopard-print leggings by Hula Mula ($25). Tasteful toddlers can stay warm by raising the fashion Fahrenheit with winter jackets (starting at $72), whereas sensitive noggins can be shielded from the sun with a Tallulah moon headscarf ($40). Boys and girls ages 4–8 can ace style school with rock tee shirts, label jeans, bewitching backpacks, and a number of accessories.
Aside from carrying high-fashion, kids-only brands, Tough Cookies carries clothes from top-quality adult labels such as Joe’s Jeans, LA Made, and Harajuku Lovers, shrunk down to miniature proportions. The store interior is neat and colorful, with crayon graffiti gracing the walls.