The mountains are ripe with legends of folk heroes and their acts of bravery, from Daniel Boone wrestling a bear to the ground to Davy Crockett wrestling a coonskin cap until it agreed to sit on his head. Pay tribute to a real-life mountain legend with today’s Groupon: for $25, you get $50 worth of sporting goods and apparel at Uncle Lem’s Mountain Outfitters.
In a rustic outfitting shop made from reclaimed barn wood and recycled cedar, brothers Lee and Kevin Hill pay tribute to their great-great-uncle Lem Ownby, the last lifetime leaseholder of the Smoky Mountains. As portraits of Lem hang on the walls, sporting goods and mountain gear from brands such as The North Face, Carhartt, and Isis hang on the racks. Torrentshell rain jackets ($45) and Patagonia Baggies water shorts ($45) provide shelter from surprise water balloon ambushes, while OluKai 'Ohana flip-flops ($65) protect foot soles while still exposing “Rescue Us” messages painted on toenails. Beyond brand-name hiking backpacks and The North Face jackets, the brothers continue a family tradition by selling local honey, reflecting Uncle Lem’s posthumous contribution of his life savings and collection of chocolate duck whistles to his favorite beehive.