$20 for $50 Worth of Jewelry, Accessories, and More at Whats-in-Store

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Customer Reviews

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What You'll Get

Jewelry fuses art and wearability in a much-more-convenient manner than creaky knight armor or Rembrandt donning a pickle barrel. Enjoy conveniently classy accessories with today’s Groupon: for $20, you get $50 worth of jewelry, clothing, accessories, and sunglasses at whats-in-store, located in Franklin and Nashville (the Nashville location solely stocks jewelry and sunglasses). This Groupon must be redeemed in-store within three months and is not valid for gift cards, Rock Bands, or Art Is In collections.

Founded by Dena Ferrell Nance, whats-in-store has been slinging fashion-forward jewelry and accessories from its quaint Franklin locale since 2001. The signature Etched Collection is designed in-house and lasered out of recycled sheet metals. Hundreds of jewelry items, such as earrings, bracelets, rings, and brooches, are available to spice up wardrobes and earlobes of both men and women. Headbands (starting at $18) keep hair hats trim and proper, while scarves ($25) add a dash of neck flair without resorting to cumbersome sandstone-sundial necklaces. Handbags (starting at $55) can conveniently tote bricks to use to pin down gas pedals when faking deaths via cliff-diving runaway cars.

Whats-in-store's cream-of-the crop items have sparkled around town in New York and Los Angeles on the necks, wrists, and earlobes of celebs including Taylor Swift, Jessica Simpson, and Nicole Kidman. Whether customers are looking for a classy necklace or an anniversary present, whats-in-store has wheelbarrows of striking jewelry and accessories. Bait compliments and turn heads at parties, and trick marauding highway robobandits into thinking you're one of them with jewelry that looks like state-of-the-art cybernetic implants.


As seen on the hands, ears, and necks of celebrities like LeAnn Rimes, Taylor Swift, and Jessica Simpson, whats-in-store also had jewelry featured in Life & Style and Teen.

Nashville City Paper conducted an interview with owner Dena Nance, and Metromix Nashville says:

  • At this mecca for accessories shopping, you have your pick from hundreds of items. The store may look small, but there is plenty of merchandise to choose from. Earrings in all materials and styles, hats, bags, bracelets, hair accessories ... the list goes on and on...Plenty of sale items to choose from for the budget-minded.

Six Citysearchers give whats-in-store in Franklin 4.5 stars, and five Yelpers give it 3.5:

  • There's something to match any outfit that I own and lots more that I want to get and start an outfit around. – greengirl2, Citysearch
  • From unique clothes that are totally affordable, funky shoes, cool purses and the most amazing jewelry to pick from, they help you find a look that's both flattering and within your budget. – cccrazy, Citysearch
  • I'm not just talking about the hundreds of necklaces organized by color, or the shelves of shoes, or the handbags and purses...I'm talking about their "guy couch." Every good woman's store should have one of these. – john g., Yelp

The Fine Print

Promotional value expires Jun 18, 2010. Amount paid never expires. Limit 1 per person. May buy multiples as gifts. Not valid with other offers, for gift cards, rockbands, or Art Is In collection. In-store purchases only. No cash back. Tax not included. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

About Whats-in-Store


Clothing & Accessory
By purchasing this deal you'll unlock points which can be spent on discounts and rewards. Every 5,000 points can be redeemed for $5 Off your next purchase.