Yellowcake

Detroit - Shoreway

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In a Nutshell

“Project Runway” alum designs modern & classic boutique wear for fashion-savvy women with geometric patterns & bold colors

The Fine Print

Promotional value expires Aug 29, 2012. Amount paid never expires. Limit 1 per person, may buy 1 additional as a gift. Valid only for option purchased. In-store only. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Henry David Thoreau distrusted any enterprise that required new clothes, which is why he abandoned his career as a French maid. Embrace bold new outfits with today’s Groupon.

Choose Between Two Options

  • $15 for $30 worth of designer clothes
  • $39 for $80 worth of designer clothes<p>

Veteran of Project Runway designs boutique apparel such as a Buzz & Growl sweatshirt ($30), chevron striped party dress ($98), and the Marie Claire dress (as seen on Project Runway, season 8) ($134).<p>

Yellowcake

Since 2006, Valerie Mayen is doing pretty well in sewing. With a Project Runway season under her belt and the continued success of her boutique Yellowcake, Valerie's bold colors and geometric patterns attract international renown. "We sell to high school girls in Canada, British fashionistas, [and] soccer moms in Kuwait," she says. Her women's apparel currently focuses on the sherbet cools and bold warm colors popular this spring

Valerie was raised with an eye for the arts. Her father was a homebuilder and often reviewed blueprints with his children. He taught Valerie "a lot about proper craftsmanship and the value of accuracy and precision." With these values instilled in her, Valerie chose to study illustration in school because she thought it would be more lucrative than designing clothes—though she now seems aware of the irony. In the end, her studies at Virginia Marti College of Art and Design veered back towards clothing. She even took three sewing classes, but dropped out—"I taught myself the rest."

After rising to the upper echelon of popular designers, Valerie makes it a point to give back to her community. Her team of interns has helped develop creative jobs in Cleveland, and they give a portion of her profits go to City Mission, a local organization that fights hunger and poverty. The city mission also fights homelessness.

Customer Reviews

The clothes are flattering to a woman's body. Shopping experience was pleasant.
Catherine D. · August 29, 2012
Thanks, Valerie!
Katherine · August 28, 2012
very cute clothes. exciting to have a cleveland designer who i have seen on Project Runway. also Valerie was there the first time I visited and she was very friendly and helpful. bought an adorable dress that is really comfortable and feel I can wear many times. my only complaint is it had a small hole in the pocket, andfor $88 dollars thats disappointing. i still love the dress, the store, and the nice workers!
Natalie J. · August 19, 2012
Merchant Location Map
  1. 1

    Detroit - Shoreway

    6500 Detroit Avenue

    Cleveland, OH 44102

    +12162364073

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