uBreakiFix CEO Justin Wetherill spoke with Groupon about the importance of protecting your smartphone and the challenges of fixing a phone that has been dropped into a deep fryer.
On the worst thing you can do after cracking your smartphone’s glass screen
“Don’t just put it into your pocket and continue to use it,” Wetherill says. The broken glass can actually cause serious damage to the phone’s inner components and turn a relatively simple fix into a costly repair job.
On the repair process
"Look, this is something we do every day," Wetherill says. "You are not the first person to break a phone.” Collectively, uBreakiFix's highly trained technicians repair more than 20,000 devices a month, drawing from a library of high-quality parts that are tested twice before they ever get used in a repair service. Free diagnostics are a staple at all uBreakiFix locations, so customers understand the problem before any work is done.
On growing his business
uBreakiFix began as a business based out of Wetherill’s living room, and it now boasts more than 60 locations nationwide. “We are proof that the American dream is alive,” he says.
On unusual repair jobs
Wetherill remembers one fast-food employee who dropped her phone into a restaurant’s deep fryer. “It smelled pretty bad,” he said; however, the repairs were successful. Another customer lost his phone in a cement mixer. After some serious effort, the technicians were able to safely recover all of the important data, but the phone died a few hours later. As Wetherill pointed out, “it did go through a cement mixer.” Some miracles just aren’t meant to be.
On the importance of a one-day turnaround time
Repairs at uBreakiFix’s store locations can often take as little as an hour, according to Wetherill. This is a critical part of the shops' focus – something Wetherill personally understands. If forced to choose between spending the weekend without his smartphone or his left arm, he jokes that he would pick the arm. “Of course, this is assuming that there wouldn’t be any pain,” he laughs.
Everyone needs a tech genius from time to time; someone to whisk away a nasty virus or swap out hard drives on aging machines. At Metro Computer in Midtown, the spare storefront will do all of that and more, thanks to a capable tech team that is comfortable with both Mac and PC computers. In recent years, Metro Computer has become a popular haven for Apple users that have been left unsatisfied with their interactions at that genius bar, and are looking for a second opinion. With friendly customer service, plus the storefront’s casual and airy vibe, it’s not hard to see why anyone would take their business here, especially when dealing with such sensitive devices. From laptops and iPads to desktop PCs and ailing iPhones, Metro Computer handles all manner of electronic devices, with daily operating hours and free parking at the nearby Publix parking deck.
What services does your business offer and what makes your business stand out from the competition?
We take pride in our experience, professionalism and going to extra mile for out customers.
What was the inspiration to start or run this business?
We saw that most computer repair companies would over charge and under deliver we wanted to change that, by undercharging and over deliver a quality service.
What do you love most about your job?
We like to see our customers
with a smile on there faces.
What is the best reaction you've ever gotten from a customer?
A customer gave us 9 customers just based on the service we delivered.
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The technicians at Gtex Computers pride themselves on prompt, efficient, and friendly service. The team diagnose laptops on the spot and provide free estimates to allow customers to decide what fixes they can afford. With their stores of computing knowledge, they can set up networks and websites for residential, small business, and corporate clients. Customers with crashed computers, virus infection, broken screens, or in need of data recovery or upgrades are always welcome at their Marietta location. The staff maintains a stock of software, custom-built PCs, and refurbished dot matrix printers. Gtex speeds up and services all brands of desktops and laptops.
It's true that iHospital's patients undergo amputations, surgeries, and upgrades at the hands of a capable doctor. But instead of an MD, Dr. Ross Newman holds a DiD. The certified Doctor of i-Devices takes care of common ailments and issues that afflict Apple products ranging from iPads and iPhones to Mac laptops. Newman and his team of techs focus specifically on Apple devices in order to provide the best possible service. It pays off, as they're able to guarantee a same-day turnaround time for broken headphone jacks, cracked screens, and hard drives bent on world domination.