It was supposed to be an ordinary day of shopping for Dan Wolt. But at some point between flipping through hangers and carrying duds to the fitting room, a cartoon light bulb materialized above his head. "Buying windows," he said, as the idea alchemized in his brain, "Should be as simple as buying clothes from a local boutique." At the time, Dan was working for a window company dominated by high-pressure sales tactics and long presentations. He could tell customers felt stressed. So after his epiphany, Dan went home and founded Zen Windows, a window- and door-installing business whose signature is its relaxed, user-friendly style.