In 1952, downhill pioneers Mr. and Mrs. Keyser—fresh from helping establish Vail, Colorado as one of the nation’s preeminent skiing destination—opened King Keyser to outfit Midwesterners with quality ski equipment and expert advice. The shop continues to carry on the couple's vision while also embracing innovations in the sport. They have stocked snowboard equipment since 1982 and currently carry a full supply of Burton boards and bindings, K2 boots, Giro helmets, and Anon goggles. Skiing gear is well represented as well, including Völkl skis, Lange boots, Look Nova bindings, and K2 poles.
When not busy equipping riders with proper equipment and rentals, staff members preserve personal gear with in-house maintenance services. The team stone-grinds and waxes skis to enhance glide, and they also provide complete tune-ups to keep snowboards’ motors from breaking down on long trips.