On Elite Tours of Niagara Falls' expeditions, participants can look down on the iconic waterfall from a helicopter or follow a footpath behind its massive curtain of water. Boat rides offer a perspective from calmer water, and the views from the observation deck are far preferable to the views from a surfboard.
However, the company's guided tours occasionally eschew the waterfall in favor of other local landmarks. To wit, a winery tour highlights local vintages, and a wintertime tour showcases holiday-lights festivals. Even those tours centered on the waterfall make stops at other scenic locales, such as a butterfly conservatory.