The crowd murmurs with excitement, crunching on popcorn and sending out their final texts before turning off their cellphones. Then the lights dim, and all eyes affix to the starlet’s illuminated face, already wrought with emotion that will build in the 90 minutes to follow.
This is the scene that takes place again and again as Jurupa 14 Cinemas screens 3-D masterpieces and other films fresh from Hollywood, where trees are actually just cardboard cutouts. To enhance the movie-watching experience, Coca-Cola freestyle soda machines let drinkers combine flavors for more than 125 different fizzy concoctions that pair with candy and popcorn.
In 1938, Kurt and Max Laemmle, the nephews of Universal Pictures founder Carl Laemmle, opened their very own movie house dedicated to Hollywood and foreign pictures alike. Though it's since grown to encompass seven locations, Laemmle Theaters is still a family-run business that remains dedicated to its original mission.
A mix of blockbuster and art-house flicks are projected digitally into auditoriums with stadium seating, and share showtimes with special events such as premieres and one-night screenings. To spotlight smaller films, the Sneak Preview Club features upcoming movies for free, an easier way to see new releases than changing your name to Steven Spielberg. Complement each cinematic voyage with one of Laemmle Theaters' classic concessions, such as popcorn drenched in real butter.
Eat|See|Hear offers an unparalleled outdoor movie experience by screening new and classic films in HD on an inflatable, wrinkle-free projection screen standing 3.5 stories tall and 52 feet wide. Using a 30,000-watt sound system, each venue is custom-calibrated to ensure a decibel-appropriate listening experience for audiences lounging on blankets or in lawn chairs. Local food trucks remain onsite during events to dish out cuisine, and pre-film performances by up-and-coming bands get audiences pumped up and help loosen any cobwebs built up inside the ears.
At Vamp Salon & Spa, licensed massage therapist Shannon Wyrwitzke skillfully extracts stress from overworked bodies and ushers in all-over relaxation via a 60-minute massage. Long, gentle strokes characterize the Swedish massage, which chases tension from entangled musculature with persistent pressure and a strongly worded eviction notice. In addition to prompting relaxation and easing aches, the method promotes proactive circulation to help to heal tissue tears quickly. Alternatively, the deep-tissue massage focuses on specific sore spots, targeting damaged tendons with intensely applied pressure. Wyrwitzke's firm touch quiets muscle spasms, unfurls knots, and decisively settles land disputes between feuding muscle groups. With increased limberness and flexibility, massaged clients can swivel their heads up and around to gawk at Vamp’s high ceilings and trendy décor.
At Brea Plaza 5 Cinemas, patrons get cozy in old-school theater seats as they take in the sights and sounds of a constantly changing lineup of second-run flicks. Located within a quiet strip mall, the well-maintained theater boasts a full concession stand that opens for matinee and evening features, as well as a make-your-own soda machine. Moviegoers can also stop in for the theater’s Red Carpet Classic series, which features such flashback films such as Die Hard, The Rocky Horror Picture Show, and Citizen Kane 2: Still Raisin’ Kane.