The story of B'Dazzled Diva Boutique begins with a vision—Maricela Alaniz’s vision, to be exact. The business’s founder and CEO—dubbed Marcie by her friends—dreamt of a shop where women of all ages, races, and social statuses could find elegant adornments that would make them feel like stars. Thus, B'Dazzled Diva Boutique was born, and Marcie continues to uphold her dream by stocking her shop with upscale jewelry and accessories to suit all manner of tastes.

Within the shop, guests peruse collections of both trendy and timeless jewelry culled from designers including Alzerina Gomes and Simone Wang. Along with donning a glittering assortment of earrings, bracelets, and rings, customers can activate paparazzi homing beacons by nabbing necklaces that have appeared on hit reality-TV shows.