A splash of bright fuchsia greets visitors as they approach Crazy Mama's, foreshadowing the trove of colorful vintage clothing, gemstones, and enchanted signature jewelry that line the shelves inside. Owner Diana Diamonds’s message of self-empowerment emanates from her stock of perfumes, which fan the flames of prospective love interests with bona fide pheromones. During signature scent classes, perfumers ply their olfactory wizardry to make personalized scents, carrying on a tradition they trace back to Cleopatra. Aside from these nose-tickling wares, Crazy Mama's covers forms with retro gear, weighs down bookcases with self-help tomes, and fills empty wind tunnels with delicate chimes.
