Between 1984 and 1986, Michael Echevarria. For three years running, he out-hoisted all comers to become, and stay,
the U.S. Air Force powerlifting champion in his class. But it wasn’t until 1996, when he started training for bodybuilding competitions—which emphasize aesthetics and pageantry over raw power—that he learned how hard it is to shed body fat.
As a personal trainer and owner of Fitness by Example, he leverages that struggle to deliver tailored programs and boot camps to his clients that help them lose weight and build muscle. Clients, ranging from 11 to 91, amp up cardio strength during outdoor boot camps or glean all kinds of benefits, such as lower cholesterol, during one-on-one sessions. When he’s not helping patrons hit their target weight right in its smirking face, Echevarria authors myriad articles that outline clever tricks for speeding up metabolism or the benefits of flexibility.