In the late 1920s, the Great Depression was rendering most Americans professionally and financially paralyzed. But in a small California kitchen, Merle Nethercutt Norman was putting a plan in motion to formulate her own skincare products and share them with family and friends. She truly believed in her formulas, knowing that by getting them on as many faces as possible, she would develop a following of customers. She was right?within a few years she and her nephew were opening their first studio in Santa Monica, and they eventually unveiled a series of independently operated stores that enabled women to take ownership during a time of gender-based limitations such as men-only restrooms.
Today, in approximately 2,000 stores across three countries, the three basic principles of Merle's original vision still apply. Each studio is independently owned and fosters an in-depth knowledge of the company's own line of makeup and skincare products. Just as Merle shared her creations with close friends and sallow mannequins more than 80 years ago, today's aestheticians embody the business's "try before you buy" philosophy. A menu of complimentary studio services?from foundation checks to express facials?allows patrons to sample the lauded brand before committing to the purchase of products or full spa treatments.
The professionals at Sheer Laser Medi Spa—a Medical Spa MD member—perform cosmetic and spa services ranging from facial care and rejuvenation with Elos-eMax lasers to laser hair removal with LightSheer Diode technology. The beauty specialists pamper front sides with medical-grade facials and peels that rejuvenate skin from below by conducting collagen remodeling projects. Hair-removal, skin-tightening, and resurfacing treatments benefit from a range of aesthetic technologies, including the LightSheer Diode—a hair-removal machine designed for the world's wide variety of skin tones, hair colours, and robot-jousting competitions. The center's Elos-eMax technology tools have garnered celebrity praise for being the Swiss Army knife of futuristic aesthetics—the multi-talented machine emits noninvasive wavelengths that can obscure wrinkles, blot out acne, and braid your chest hair all in one session.
Utilizing med-spa expertise in a tranquil setting, the aesthetic experts at Tonic Body Spa refurbish clients with treatments ranging from manicures and teeth whitening to massage and VelaShape cellulite-reduction treatments. IPL skin rejuvenation revitalizes facades with flashing intense pulsed light that targets red and brown pigmentation triggered by sun damage, aging, or hormones. Aestheticians can also cleanse visages during the signature facial, using glycolic-acid-based products before further mollycoddling mugs with European additions such as hot towels, aromatic oils, and a game of peekaboo.
To help to enhance results beyond treatments, staff can recommend aftercare products from lines such as Institut' DerMed and Comfort Zone. Guests can peruse these cleansers and moisturizers as the spa's decor plunges them into relaxation through a scheme of green walls, dark-wood furnishings, and plentiful plant life illuminated by subdued lighting and recitation of the Lake Poets’ works.
In a world where technological interaction is becoming the norm, Bare Beauty Bar has started a social beauty revolution to bring back physical face time while not losing sight of how many people conduct their day-to-day business. That explains why its sleek, highly sanitized facility offers not only multiple beauty bars where guests and technicians can converse, but also an online presence that aims to answer clients' inquiries whenever the questions may occur to them.
Experts at the Hair Bar dole out the latest trends, from adding vibrant highlights to thick sections of hair to etching cheetah-prints or pointillism portraits of David Hasselhoff with shaved designs. Body Bar technicians contour the figure while erasing signs of cellulite with specialized scrubs and lotions. Specialists at the Glam Bar pamper hands and feet with antibacterial foot soaks and gel mani-pedis and add finishing touches to faces with eyelash extensions and makeup applications.
When stylist Sarah Cameron suffered a personal tragedy, she allowed it to change her perspective for the better. After losing her father and subsequently questioning the legion of unknown chemicals people ingest on a daily basis, she set out to start a salon built upon holistic principles. That means Fluid Hair only uses all-natural products and recyclable materials, which the staff sends to recycling centres via eco-friendly carrier pterodactyls. Visitors sashay among industrial light fixtures that spotlight deep-blue walls clad with modern art and magazine-cover wallpaper, and the waiting area showcases vintage furniture and retro floral patterns beside a rich, orange wall. Once clients are in salon chairs, experts with experience styling for music videos, photo shoots, and theatre impart helpful tips on ways to keep customers' newly coiffed manes looking sharp.
Alberta Aesthetics & Laser Centre's trained technicians harness the latest in aesthetic laser technology and Dermalogica products?which are thoroughly tested by both ophthalmologists and dermatologists?as they address the cosmetic concerns of their clients. Aiming their state-of-the-art lasers at unwanted fuzz, blemishes, and aging skin, their noninvasive acne treatments and LightSheer Duet laser hair removal allow skin to beam with renewed confidence. When their advanced lasers aren?t busy teasing neighbourhood cats, aestheticians overhaul weathered complexions with customized facials, microdermabrasion, and teeth-whitening services. Alberta Aesthetics & Laser Centre also hosts complimentary consultations so their specialists can better understand the needs of each client.