uBreakiFix CEO Justin Wetherill spoke with Groupon about the importance of protecting your smartphone and the challenges of fixing a phone that has been dropped into a deep fryer.
On the worst thing you can do after cracking your smartphone?s glass screen
?Don?t just put it into your pocket and continue to use it,? Wetherill says. The broken glass can actually cause serious damage to the phone?s inner components and turn a relatively simple fix into a costly repair job.
On the repair process
"Look, this is something we do every day," Wetherill says. "You are not the first person to break a phone.? Collectively, uBreakiFix's highly trained technicians repair more than 20,000 devices a month, drawing from a library of high-quality parts that are tested twice before they ever get used in a repair service. Free diagnostics are a staple at all uBreakiFix locations, so customers understand the problem before any work is done.
On growing his business
uBreakiFix began as a business based out of Wetherill?s living room, and it now boasts more than 60 locations nationwide. ?We are proof that the American dream is alive,? he says.
On unusual repair jobs
Wetherill remembers one fast-food employee who dropped her phone into a restaurant?s deep fryer. ?It smelled pretty bad,? he said; however, the repairs were successful. Another customer lost his phone in a cement mixer. After some serious effort, the technicians were able to safely recover all of the important data, but the phone died a few hours later. As Wetherill pointed out, ?it did go through a cement mixer.? Some miracles just aren?t meant to be.
On the importance of a one-day turnaround time
Repairs at uBreakiFix?s store locations can often take as little as an hour, according to Wetherill. This is a critical part of the shops' focus?something Wetherill personally understands. If forced to choose between spending the weekend without his smartphone or his left arm, he jokes that he would pick the arm. ?Of course, this is assuming that there wouldn?t be any pain,? he laughs.
At Advanced Massage Therapy Rehabilitation, therapist Tina DeMarco melds several varieties of massage and healing techniques into ache-easing and injury-alleviating sessions. Specializing in deep-tissue and Swedish modalities, Tina customizes each appointment to decrease tension and boost circulation. Tina also caters to sports-related stress and injury, wielding her healing hands to lessen muscular fatigue resulting from marathon autograph signings.
In an age when the phrase “I’ve got a virus” probably refers to electronics, it’s good to have someone on call who sports a white coat and knows his or her way around a circuit board. Palm Tree Computer Systems’ technicians sport sterling white lab coats and diagnose and heal troubled electronics. Customers drop off their ill device at the shop, mail in items, or arrange an at-home visit from a speedy service expert. The staff can journey inside the machine to recover lost files and replace a damaged hard drive or it can solve aesthetic issues such as a broken laptop or iPhone screen.
Palm Tree’s experts also pull from their electronic medicine cabinet to heal the latest gaming systems, including Xbox, PS3, or Sega systems—even if it’s just by sliding a slice of warm toast in the disc slot.
As their name implies, the technicians at Data Doctors see computers as patients, and look to cure CPU maladies rather than simply treating symptoms. In the span of a short wait, the team diagnoses the problem at hand and determines the best course of action, should it be repairs, upgrades, or complete replacements. The winner of a Spirit of Enterprise Award by the W.P. Carey School of Business at Arizona State University and fluent in both Windows and Mac systems, the computer sleuths root out viruses and spyware, optimize drives with defragmentation and registry cleaning, and even delve into cases to drive out fan-choking dust and infestations of robotic ants. Once services are complete, they chat with each customer to explain how best to prevent a return visit.
The team's expertise also extends to the sale and setting up of new computers, including the safe transfer of data from old hard drives to new ones. To keep businesses running smoothly, Data Doctors can set up new networks, lend supplemental IT help, and recover data lost to the void.
At the newly erected Dallara IndyCar Factory, Indy Racing Experience joins forces with Dallara Automobili?an Italian manufacturer of competitive racecars that has been designing, building, and supporting professional IndyCars for more than 40 years. The 100,000-square-foot structure towers over the town of Speedway, Indiana, and houses the first Dallara factory outside of its hometown of Parma, Italy. Inside the interactive facility, visitors can watch technicians build cars for IndyCar racing teams before experiencing a race themselves on an advanced simulator or on a high-speed ride through the streets of town in a genuine IndyCar two-seater. The factory's expansive halls also host special events, from corporate banquets to town-wide attempts to break the world record for the longest game of hopscotch.
Depending on when you arrive at Old Town Bistro, you may think you've reached two completely different venues. During the week, chef David Ortiz and his staff serve up steaks, salads, and pastas. Prizing eclecticism over any particular type of cuisine, house specialties include fish and chips platters with house-cut fries and barbecue sandwiches loaded with pork shoulder that's been smoked for 24 hours.
On the weekend, the eatery transforms into a dance club with a thundering 10,000-watt sound system. Local DJs test the limits of eight house subwoofers, spinning tracks synched to videos on 10 flat screens. The sprawling dance floor keeps dancers in motion beneath a colorful swirl of disco lights as opposed to a colander taped on a spotlight