Backed by the Verizon Wireless network, Shock City Cellular's service stretches through the nation’s airwaves. To support this expansive service network, each of Shock City’s physical locations operates according to three core principles: provide great customer service, do business ethically, and commit to staff development. With these guiding principles, staff members can help customers customize the retailer's two-year plans to accommodate how often they text, use data, and talk on the phone. Staffers are also always on hand should patron’s need a hardware update, with a selection of accessories and phones from venerable brands such as Samsung, Droid, and Two Tin Cans and a String.
Disappointed with the community’s lack of boutique-shopping options, Tia Ricklefs set out to design her own line of trendy apparel for men and women. The resulting brand, Ayden Lee, includes styles that range from summery dresses and jeans to formalwear, all speckled with quirky design elements such as asymmetrical straps, metallic accents, and built-in parachutes. Tia’s menswear line features suits and dress shirts in timeless cuts and bold colors. The red-brick storefront encloses racks of color-coordinated fashions alongside black display tables that flaunt ruched handbags and vintage hair accessories.
Ames British Foods was originally started to sate the comfort-food cravings of Iowa State’s expats, but it didn't take much time for owner Marcus to discover he had a native fan base as well. His new restaurant—The Chip Shop—serves up traditional fare from across the pond in a friendly setting that encourages relaxing over a plate of fish ’n’ chips or starting a game of cribbage. Customers can also shop Ames British Foods in downtown Ames for imported British biscuits, chocolate, and other UK-leaning groceries, and enjoy a free cup of tea offered by a friendly staff member or that overly friendly regular customer.