Shopping in Middletown

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Baby Genius's award-winning children's products teach babies and toddlers essential skills through the power of music. Based on a bounty of research, the company's DVDs enrich the learning experience by merging classical pieces and familiar songs with vibrant images, keeping kids entertained for hours. Parents can sit back while animated animal educators teach pocket-size pupils better motor skills, dictionary-defying vocabularies, vampire-free counting, and nap-inducing dance moves that ready little ones for kindergarten and beyond.

Raymond A. Kolkmann founded Raymond Opticians in 1959, prior to the advent of advanced lens technology, and consequently perfected his ability to pair patients with their optimal prescriptions. He later passed this skill to his three sons, who, in turn, imparted the art of optometry to their own sons through careful instruction and basic osmosis. Today, Raymond Opticians' third generation of ocular outfitters benefits from not only the techniques and standards developed by Raymond Sr., but also from modern lens technology, such as Varilux lenses that help correct vision problems and Transitions, which darken when outside. After examining and diagnosing each patient's eye issues, the doctors help them select from a vast array of designer frames and sunglasses by Oakley, Prada, and Versace.

Decorators Fabric Outlet stocks rows of delicate fabrics sold by the yard. The family-owned business selects textiles from brand names such as Robert Allen, Duralee, and Beacon Hill, which can be fashioned into everything from curtains and throw pillowcases to furniture upholstery and sheets for bashful ghosts. Decorators Fabric Outlet even transforms the act of sitting from a humdrum chore to a posh pursuit with cushions for outdoor patios, boats, and campers.

Cheerful blue and purple walls beam down upon Unique Boutique's stock of children's clothing and playthings from top designers across the United States and Europe. Racks sway with pintsize ensembles in sizes 0–12 from Zutano, Rosie's Whimsy, and Sew Silly Designs. Puzzles and activity pads provide youngsters with alternatives to tired intellectual activities such as reenacting War and Peace with Legos.

Under the leadership of manager Michael Shinsky, New Balance's professional fit specialists employ their expertise and iStep machine to fit runners, walkers, and athletes with an appropriate pair of New Balance shoes. Properly fitted footwear prevents blisters, strains, and comparisons to clowns. A selection of athletic apparel garbs active people from head to toe, encouraging support and free movement. The shop gives back to the community by raising money for charity, hosting road races, and accepting used footwear donations for Kids Helping Kids and Soles for Souls.