Dr. Rinesh Ginatra’s experience in several other practices clued him into a little secret—the decor matters. Too often, he felt, patients were needlessly being put off by sterile, uninviting environments with unadorned walls and sharp dental tools forebodingly stored in plain view stored in plain view. Moreover, he saw opportunities where dentists and staffers could be more caring about the patient's point of view. Consequently, Dr. Ginatra created SoCal Smiles specifically for his patients’ peace of mind. Large couches and soft pillows make the facility's waiting rooms function more as living rooms, and corridor walls sport bold blue and yellow accents. During a host of general dentistry and cosmetic procedures, patients can feel at ease inside windowed exam rooms where they are supplied with Gucci sunglasses and wiffle bats to combat the overhead lamp.