At Doc Optical, optician Wayne Ortman and manager Kim Dolgopol combine forces to keep their customers' peepers stylish and focused. An on-site laboratory prepares many prescription lenses on the same day they’re ordered, personalizing them with antireflection, scratch-resistant, or colourful candy coatings. Frames from such designers as Gucci, Vogue, and Ray-Ban finish off four-eyed looks.
Blurry vision is not just an annoyance; it?s a health risk. So when the owners of Optiks International and Factory Optical saw a chance to vertically integrate their business model?and cut down time between an eye exam and obtaining glasses?they jumped on it. The optometrists inside their chain offer the convenience of one-stop lens shopping. Technicians can create custom-fitted standard, progressive, and googly-eye lenses. The labs constantly seek out the latest technologies to improve vision, including digital lenses that decrease peripheral distortion and custom cuttings that alter lenses to accommodate the tilt of chosen frames.
Each store stocks a supply of more than 4,000 frames, including options from designer brands such as Oakley, Gucci, Versace, Ray-Ban, Guess, Prada, Dior, Dolce and Gabbana, Michael Kors, and Marc by Marc Jacobs. Every store also offers a two-for-one deal for each pair of prescription glasses sold, allowing clients to give a pair of glasses to a family member or pair their purchase with prescription sunglasses to avoid darkening regular specs with a whiteboard marker when leaving the house.
Working as a baker, Colette Barnabe had an epiphany: she would rather take calories off people than put them on. In the interim between careers, the certified EMS technician learned about electric muscle stimulation—the same technology NASA uses to keep its astronauts in shape during long durations in zero gravity and prolonged exposure to moon pies. Her technology, which follows the same principles as NASA’s, sends gentle, painless pulses of electricity to the muscles. This contracts the muscles, simulating the type of exercise that tones muscles, burns calories, and breaks apart stubborn cellulite tissue.
Colette augments the results of EMS sessions with diathermy, which delivers heat to deep tissue. This heat raises the metabolism of areas that typically harbor stores of fat cells. She also encourages clients to use her whole-body vibration platforms, which contract muscles 30 to 50 times per minute, further toning them and boosting bone density.
The medical aestheticians at Fresh Look Skin Care & Laser Therapy Clinic turn to technology to enhance their repertoire of beauty and skincare treatments. The elōs system emits intense pulsed light and radio-frequency energy, which the staff uses to rejuvenate and tighten clients' skin. Aestheticians use the Triniti skin system to help fade signs of aging. To fight cellulite and slim bodies, the spa's professionals use the VelaShape II system's safe heat. Because of their arsenal of equipment, Fresh Look’s technicians can also treat unsightly veins and unwanted hair or play laser tag with the elōs machine after hours.
Certified personal trainer Alana Hecker draws from her extensive training experience and degree in Kinesiology to propel clients toward their fitness goals during 50-minute boot-camp sessions within a spacious gym studio. She leads up to 40 students through rigorous combinations of exercises designed to tone torsos and torch fat. Alana also helms informative individual assessments that can determine a client’s current level of physical fitness, chart their progress as they make their way through the program, and predict the middle initial of their first-born child.
Members of Anytime Fitness quickly learn to eschew excuses with 24-hour gym access, seven days per week, 365 days per year. Amenities include private showers, 24-hour security, and parking. The gym aims to facilitate fitness goals, which clients endeavor to achieve on their own or with the help of group classes and personal trainers. LifeFitness cardio equipment shares the space with circuit machines, free weights, and high-definition televisions.