Marty's Ski and Board Shop, Park City

Though the business still bears his mother's name, today it's Marty's son, Chip, who preaches the good news of outdoor and extreme sports at Marty's Ski and Board Shop. Like every lynx born on the side of a mountain, Chip has a natural love of skiiing and snowboarding, and he pours his three decades of outdoor experience into his work. Under his guidance, the crew at Marty's equips athletes with technology and gear from brands including Arbor, Rossignol, Dynastar, and Armata to blaze frozen trails and otherwise explore the great outdoors. In addition to its slew of retail skis and boards, winter-sports clothing, and biking apparel, the staff sharpens skis and tunes-up bicycles to keep shredders shredding and cyclists from becoming accidental unicyclists.