Eric C. Gould Photography, Berkeley

Having shot more than 30,000 subjects throughout his career as a photographer, including many Silicon Valley business figures, Eric Gould understands how to create a good photo in any setting. His adeptness at communicating with subjects carries into his photography workshops, where he conveys difficult concepts clearly and methodically, saving students from such rookie mistakes as shooting with the lens cap on or turning the flash on while taking pictures of your imaginary friend's third grade graduation. In his own photo sessions, he frames professional clients in business portraits and headshots, high-school seniors in youthful poses, athletes in midaction, and a wide spectrum of people and places encountered on international travels.