About this Business
From Our Editors
In 2008, brothers Yuen and Peter Yung opened the first How Do You Roll? restaurant, devoting it to inventive, customizable sushi. Since then, the eatery has expanded to multiple locations across four states—and in February of 2013, after they pitched their concept to the notorious panel on ABC's "Shark Tank," an investor decided to sink his teeth into helping the business grow even further. The shark-worthy idea? Chefs invite customers to build their own sushi rolls or bowls, beginning with white or brown rice, which can then be topped or rolled with ingredients such as raw spicy salmon, grilled chicken, avocado, and strawberries. Sauces such as wasabi mayo and toppings such as chili powder finish off each roll.
Other favorites at How Do You Roll? come in the form of preset combinations such as the Mango Tango, whose krab stick, salmon, vegetables, and mango salsa are assembled by a chef holding a rose in his teeth. The menu also caters to healthy-minded diners with low-carb bowls, gluten-free options, and 13 rolls that contain fewer than 300 calories apiece.