Incred-A-Bull's goal is simple: it works to "end canine discrimination" by educating the public about pit bulls and other misunderstood dogs. By providing information and advocacy for these dogs, the organization hopes to drastically reduce the number of dogs who are unnecessarily euthanized. As part of its efforts to dispel pervasive stereotypes about such dogs, it sponsors events like community walks to showcase friendly dogs interacting with fellow canines, adults, and kids.

In addition, Incred-A-Bull supports all of the community's dogs regardless of breed through owner-support programs. For owners dealing with financial hardship, it provides food and basic supplies like leashes and collars at no cost. It partners with local veterinary clinics to pay for all or part of the cost of spay or neuter procedures for pit bull and pit bull mixes, which help prevent overpopulation. For frustrated owners having trouble dealing with their dogs' behavior, Incred-A-Bull offers one-on-one training consultations and builds dog runs to release activity-starved outdoor pups from their tethers. All of these programs are united under the goal of reducing the possibility that dogs will be abandoned or surrendered to animal shelters already stretched to the limit.