Twin Cities Local Food transforms grocery shopping into both an online and local experience. Members log on to the virtual marketplace to peruse a variety of goods from more than 20 local farmers and producers, such as organic tomatoes, cow's milk cheeses, and whole-grain breads. Each product is source identified, so shoppers know exactly where their food comes from, how it was grown or raised, and what its first words were. After finalizing their food order, customers then choose a pickup location from one of nine nearby towns, such as Plymouth or Minneapolis, in weekly intervals during growing season, and bi-weekly during the winter.