After days of suffering from poor sleep and waking up with a sore arm and neck, Mike Lindell finally figured out who was to blame: his pillow, which would flatten out and provide minuscule support each night. To solve his predicament, he invented the MyPillow, which is made with a patented interlocking fill that conforms to the user's body and provides customized support, regardless of sleeping position. Years after the MyPillow took off, Mike and his company expanded their catalogue to include mattress toppers, mattresses, and even pet beds that make it easier to get to dreamland.