On the Beach Surf Shop, Monterey

Kelly Sorensen has always loved surfing. So much so, that when he couldn't get out to the beach as a kid, he took up skateboarding to keep his balance and skills sharp. You can sense his enthusiasm from floor to ceiling at On the Beach Surf Shop, which recreates a tropical paradise. Classic surfboards line the ceiling, bamboo and tiki-hut decorations house surf accessories and clothes, and real beach sand is mixed into the floor. Knowing that a part of the ocean is always underfoot, you can hunt down the perfect pair of shades and a board suited to your style. Or pick up a sweatshirt and flip-flops to keep you comfortable as you relax on the beach. The shop also rents surfboards, snowboards, bodyboards, and wetsuits for those who want a taste of the sport without needing to bribe dolphins to carry you through the waves.