JOOS, Cohasset

After experiencing a very difficult time in her life, mother and entrepreneur Lauri Meizler was in search of a healthy start. She went down many paths to recover, but the results were less than optimal: instead of feeling energized, she found herself lethargic and underweight. It wasn’t until discovering cleansing and Ayurveda, one of the world's oldest medical systems, that life began to change. Soon thereafter, she adapted the teachings of the combination, and has since felt energetic, balanced, and in control of her life once again.

Lauri received certifications as a health coach in raw foods and Ayurveda and pairs the ancient Indian tradition’s holistic-wellness practices with modern nutrition training to help others optimize their health and well-being through eating a predominantly plant-rich diet. Her company, Joos, funnels these nutritious ingredients into bottles to help on-the-go people to build healthy, sustainable eating habits.

In flavors such as Green Power, Citrus, and Glow, these wholesome juices teem with ingredients such as fresh-pressed, unpasteurized apples, ginger, and bok choy. Each bottle contains 10–14 types of garden-grown goodness, which amount to two times the daily requirement of fruits and veggies. The juices can fortify meals with vitamins and minerals or serve as the meals themselves during cleanses, which last 3–21 days. Cleanse participants can also drink in the support of a certified health coach/cleanse expert.