Ultra Fragrances, Inc., San Jose

Ultra Fragrance not only stocks a staggering array of perfumes, skincare products, and makeup lines, its staff members help navigate the selection with a slew of online suggestions. A trend-tracking blog points out the scents and unguents recommended by magazines like InStyle and Cosmopolitan. Makeup gurus even share reviews and how-to-wear tips for specific products. With Ultra Fragrance's database of fashion analysis, customers can browse products from brands like Gucci, Donna Karan, and Dermalogica with confidence.