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The secret to being fashion-forward is all in the details. Today's Groupon gets you $60 toward custom handbags and more for $30 at 1154 Lill Studio. Redeem your Groupon at the Newbury Street location in Back Bay. Accent your business duds, hospital scrubs, or school uniform with a custom-designed bag that will assert your individuality in the midst of the masses, just like Waldo.

Whether you change purses as often as underwear or you stick with a style until you wear it out, the friendly staff at Lill Studio will help you nimbly craft the perfect bag to fit your personal style. Choose your favorite style and fabric from Lill's quality line of designer textiles and within three to four weeks you'll be blushing each time someone asks where you got your gorgeous purse. Custom bags make great gifts for fellow fashionistas, your maid of honor, or your newly diaper-toting sis.

1154 Lill Studio carries durable fabrics in floral and feminine patterns, funky dots and swirls, regal tile patterns (that may or may not reveal the future if you unfocus your eyes), bold colors, and handsome tweeds. Dress your pleated Charlotte ($79) in Park Avenue green tweed or put paisley on the Christie ($59), a convenient makeup bag that will stand out amongst the black roller bags and briefcases in the overhead compartment and is pretty enough to leave on the counter every day. If you want to give your giftee a choice for Christmas, but hate the unshakable, unwrappable nature of gift cards, give one of Lill's new Design a Bag kits. Each kit includes 30 fabric swatches for the recipient to mix and match for the chosen style. She can choose her fabrics, fill out an easy order form, send the kit back in a prepaid package and wait for her custom-designed bag to arrive in three to four weeks. Give her the girlie Grace clutch ($96) or stylish and casual Chloe reversible sack ($69) to showcase her fabric choices.

Like a good crystal skull for the mantle, your purse is an investment; Lill Studio's quality craftsmanship and durable fabrics will support the books, apples, and gold bullion bars you sling over your shoulder each day. Like your classic trench or winter wool, your everyday handbag is a statement you make over and over again. Trendy designer bags fold you into the anonymous crowd of similitude before they become outdated over night. Ditch your cookie-cutter bag of the week for a chic, custom bag that will seamlessly complement your wardrobe and garner the plaudits and envy of friends and strangers. Redeem in-store, or get your friends together for an in-store handbag party and increase your Groupon value to $65.

Groupon not valid for a "LILL On-Location Handbag Party"

Reviews

Check out Lill Studio on the CBS Early Show. Celebrities and critics love Lill Studio's custom bags:

• The bags are excellently crafted and hold up to lots of abuse. – Celebrity Baby Blog
• I had so much fun looking at over 150 designer fabrics that range from brocade, sateen, silk, cotton - all across the color spectrum including a ‘special wedding palette’. – Lisa Barr, Examiner

Google Maps reviewers give 1154 Lill Studio four stars, as do Yelpers:

• This place is a fantastic concept for any woman who loves purses/handbags and being creative. Their location on Newbury Street is so much fun! – C.S., Google Maps
• They offer many different options in terms of style, color, fabric, and detailing. It's enough to make your head spin. It's a good gift if you know the recipient well and want to spend the extra money. The service is also very good. – Wei-ying W., Google Maps
• I walked into 1154 Lill one spring day and I fell instantly...head over heels...100% in love. – Mindy L., Yelp