$10 Donation to Help Purchase Kids' Winter Coats


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In a Nutshell

Donations purchase new winter coats that will be distributed to youth from low-income families throughout the Boston area

The Fine Print

100% of donations go directly to Operation Warm. Donations are automatically applied. All donations matched by an anonymous donor. Must provide full name at checkout. See Grassroots FAQs that apply to this campaign. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

The Issue: Number of Children Living in Poverty

In 2011, 32% of children in Boston lived in poverty—a total of 34,000 children—according to data from Kids Count, an Annie E. Casey Foundation project. Many low-income families must forgo purchasing new winter coats for growing children to afford necessities such as food and utilities, which may cause the children to miss school on cold days or put their health at risk.

The Campaign: Providing Winter Coats for Underserved Kids

For each $10 donation to this Grassroots campaign, Operation Warm can purchase a new winter coat for one child from a low-income family. Operation Warm will purchase new, high-quality coats at a discount and distribute them to children around the Boston area with the help of the Salvation Army of Massachusetts. Each additional $20 raised will provide a new winter coat for another child.

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Operation Warm

Founded in 1998, Operation Warm distributes winter coats to children across America, protecting their health and safety as well as buoying their spirits. "Our motto is 'more than a coat,' and I like to say we bring happiness and warmth to children through a new winter coat," executive director Rich Lalley says. "When they get a brand-new winter coat all their own ... they feel better about themselves, and when they feel better about themselves, children perform better in school."

Operation Warm distributes hundreds of thousands of new coats around the country each year. The organization's coats are brightly colored and have extra-deep pockets and detachable hoods, and they come in sizes 3T to adult large.

Customer Reviews

Since all I did was donate a dollar, I have no opinion.
Rae A. · September 29, 2016
I thought this was a very kind gesture to look out for others.
Latoya E. · June 11, 2016
Good cause
Jacky C. · May 17, 2016

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