The staff at SJ Magazine do more than just write about South Jersey–-they live here, too, giving them personal insight into the region's best restaurants, small businesses, and stories. Their interviews with the likes of Jon Stewart and Shaq give readers a window into the lives of New Jersey celebrities, while human-interest pieces enlighten folks on everything from South Jersey's tucked-away Zen monasteries to the legal pitfalls of recreational drones.

Their annual special issues, such as the Best of SJ and Top Docs, rate and rank the finest restaurants, bars, doctors, and dentists throughout the state, helping subscribers plan the perfect night on the town and maintain healthy lifestyles.