Dirty clothes are traditionally worn by grungy rock stars, vagabonds, and royals pretending to be "regular people" for the purpose of understanding life outside castle walls. For everyone else, there’s today’s Groupon: for $12, you get $25 worth of eco-friendly dry-cleaning services at Natural Cleaners, with locations in Brookfield, Bayside, Hales Corners, on East Buffalo Street in Milwaukee, and Wauwatosa.
Natural Cleaners excavates grime and stains from a spectrum of fabrics with an eco-friendly cleaning process that is safe for children, pets, and the environment. The petroleum-based solvents of yore are replaced with pure liquid silicone, a natural byproduct of sand, which gently ushers detergents into clothes and then sneaks silently away like a stain-pilfering pickpocket. No harmful vapors are released during the cleaning, and no hazardous waste or air pollutants remain afterward. The completely nontoxic process is safe for all fabrics, including buttons, delicates, and trim. Pricing varies depending on garment complexity, and dirt doctors can diagnose and cure the maladies of everything from shirts ($1.89) and pants ($7.47) to dresses ($14.93) and coats ($11.98). No extra charges are applied for challenging fabric types, such as silk, rayon, or space suit.
The technicians at Natural Cleaners revivify garments while respecting the earth's delicate ecosystem, eschewing traditional petroleum-based solvents for GreenEarth, a nontoxic formula made of silicone derived naturally from sand. Seven storefronts—five in Milwaukee County, one in Waukesha Country, and one in Ozaukee County—bustle free from fumes and pollutants as suits, dresses, and coats shake off dirt during dry or professional-grade wet cleanings. Wedding-dress cleaning and preservation primes gowns for years of heirloom storage or Miss Havisham costume contests, and an in-house seamstress alters hemlines and cuffs to create dashing silhouettes. Household textiles also kowtow to Natural Cleaners' expertise as draperies, bedspreads, and feather pillows return home spic and span.